I've not SF tested this, but can say that it's a good substitute for other, more expensive coffees in recipes. I've used it to sub for Flavour Art's Coffee (Dark Bean), with good results, although not tested FA's either.. so cannot directly compare. But I'd be surprised if FA's is much better than this. I first assumed this would be weaker than FA, so subbed with more than recipe called for, but then had to revise that opinion, as found it too strong. It's maybe not quite as strong as FA's, but not far off. It's a good, straight, dark coffee, can detect no off-notes in recipes. While I've bought, but not yet tested, FA's coffee since, am inclined to think that I'll continue to use this, at least in addition to FA's.