Literally smells like smoked horse meat ( like some flavorings like fa blak fire, tpa hickory smoke ), but it does not in vaping. I mostly get an ashy flavour with insignificant tobacco part, while its not that sweet (this is good in some tobacco mixes ). It steeps in 7-8 days . Ive tried mixing this with doughnut and coffee and it was quite nice but it felt odd in the mix. ive used it up to 2% and i didnt gat any offnote. Its more of a love-hateflavoring imo , main reason being the hickory smell right out of the bottle.