Love this Raspberry, dunno why it's not more popular. Not exactly a candy Raspberry, but not fresh fruit either - the words syrupy and jammy spring to mind instantly, so much so that I think you could basically call this flavour Raspberry jam. Compared to INW RASPBERRY (MALINA), this is; more tart, brighter, weighed more towards the top note, slightly sweeter, and dryer than its close cousin. Also, it's not quite as intensely concentrated as their other Raspberry, and floral off notes don't appear as quickly, which makes it easier to work with. 2% gives a strong taste of Raspberry jam/syrup with no off notes, and you could even push it to 2.5 IMO. Great flavour.