Juice Devils e-liquid is mixed in a 70% VG base, which helps carry the realistic flavour profiles in their range. Flavours range from chunky doughnuts to confectionary treats like bubblegum and robust menthol e-liquids. The brand is made in the UK and is sold in 100ml shortfill bottles, which enable the user to add two shots of nicotine to create their strength. Standard nicotine shots are provided free of charge with all e-liquids.